Sponsored by Creative Europe, the European Union’s program that supports growth in the cultural and creative sectors, the European Music Incubator trains those who seek a long-term career in music to develop an approach based on an entrepreneurial mindset. For its site, Caen, France– and Paris–based creative agency Murmure settled on an intensely graphic solution with simple, intuitive navigation. The single page site features a vibrant red-and-blue color palette with animated transitions that play as visitors scroll down, ensuring a responsive and easy navigation experience on any device. Breaking up the single scrolling page, a horizontal timeline keeps users informed of the program’s 2017–2018 schedule, and a clear overlay on the Partners section quickly introduces visitors to European Music Incubator’s partners in the music industry. 

Murmure built the site in the WordPress CMS to ensure that the client could easily update the site’s content. For the site’s News section, the creative agency coded a gradient map to affect images uploaded to the site; this way, the creative team at European Music Incubator doesn’t have to process images in a third-party client. 

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