With an interactive treat guaranteed to make mouths water, Denmark-based cheese distributor Castello encourages customers to bite into its new line of cheeses with its Cheese Board Builder. Created, designed and developed by ad agency Carmichael Lynch, public relations and branding agency Spong PR and digital branding agency Creuna, the site delivers answers to visitors who might be struggling with what to put on cheese boards. A sophisticated yet approachable design for the site keeps it in line with Castello’s brand, and overhead food photography provides visitors with morsels to devour with their eyes. The user experience features simple questions that tailor cheese boards to individual tastes and dietary preferences—such as bold vs. mild flavors or vegetarian, gluten-free, low sugar and non-alcoholic options—before serving up cheese boards to fit those specific needs. Grocery lists help people prepare to shop for the perfect ingredients, and all cheese boards were designed to be sharable on social media channels, enabling users to show off their creations.