“Our client needed a logo, an identity system and packaging solutions for its products, including whole frozen fish and seafood aimed at everyday consumers looking for good value at low prices. Our simple, user-friendly solution is based on a logo born from the brand’s name, θαλάσσιος κόσμος (Sea World). By animating the initial letter of the name and shaping it into a fish, the whole identity is immediately recognized as seafood without being overdesigned.”
