“Our brand identity for Foodscross premium honey conveys the product’s specific advantage: its purity. Distinguished for its extremely high concentration of thyme pollen grains—80 percent—this rare natural product is synthesized in an eco-conscious batch process. We developed the logo design as a careful pairing of cross-shaped lettering and the image of a bee, drawn for us by renowned London-based illustrator Si Scott. We topped the elongated glass vessel with a label extending over the lid that allows the collector’s data to be clearly visible even when the top is removed. Black, white and red dominate the packaging design, colors reminiscent of pharmaceuticals and cosmetics.”