"I had to move all the way to Texas to finally work on a brewery in my home state of North Carolina. Now I'm flooded with Facebook pictures of friends back home enjoying the beer, which I live too far away to sample. Working closely with Fullsteam founder, Sean Wilson, we created a brand narrative centered around a semi-fictitious steampunk plantation-owner from a distant time: Liborius Gollhardt. The narrative explores the contrast between industry and agriculture, and frames a series of labels that celebrate the character eccentricity of the South."