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Masaaki Hiromura/Yutaka Maeda, designers
Masaaki Hiromura, art director
Tokyo Weld, client
“Tokyo Weld Technical Center’s immaculate reputation as a developer and manufacturer of systems for measuring, image processing and packaging computer chip components is reflected in Hiromura’s signage. Research rooms, necessarily shaded, double effectively as sign boards in this glass box. Sunlight enlivens the building by shifting the logo’s shadows and revealing the figures of employees moving about inside. The setting sun reverses the black-and-white logo to light-and-black.”
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