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Lee Walters, art director
Shane Hutton, writer
Shane Hutton/Lee Walters, creative directors
Arcana Academy, ad agency
Balloon Brigade, client

“The number of balloons in the ocean is staggering: balloons are the number-one killer of seabirds worldwide and harm dolphins, whales and other animals as well. For nonprofit organization Balloon Brigade, which removes runaway balloons from coastal waters, this campaign uses AI-created imagery to raise awareness of the dangers of balloons and encourages people to enjoy them responsibly.”