Summers Ford, associate creative director
Sakshi Choudhary, group creative director
Isaac Pagán Muñoz, executive creative director
Menno Kluin/
Joe Sciarrotta/
Liz Taylor, chief creative officers
Larissa Campelo/
Maureen De Souza/
Wilson Maruyama, creative contributors
Estella Xian, designer
Connor Fleming, design director
Sandro Miller, photographer
Thiago Fredes, creative technologist
Laura San, developer
Reyson Morales, animation
Chris Mines, editor
NO6, editorial company
Beacon Street Studios, music
Romulo Errico, project director
Pedro Rissi, production manager
AD Hunter/
Elizabeth La/
Philip Puleo, digital producers
Gayle McCormick, executive agency producer
Paula Helm/
Peter Kush/
Giovanna Raucci/
Gabriela Ruiz, project managers
Dave Rolfe, chief production officer
Hungry Man, production company
Tusk Strategies, agency
Ogilvy, ad agency
Change the Ref, client
“The National Rifle Association (NRA), a US gun rights advocacy group and lobbying organization, often bribes politicians to vote for pro-gun laws. To get the attention of everyone on these moneymakers—and more specifically, to put pressure on politicians—Change The Ref, an activist gun reform organization, decided to target the senator most funded by the NRA: Ted Cruz. We sent Cruz a haunting convoy of 52 school buses representing the 4,368 children who have lost their lives to gun violence. Through Snapchat, people could scan any school bus to unlock an online exhibit that featured real objects belonging to victims.”
