“Take 5 is one of North America’s leading oil change providers, beloved among customers for its ten-minute stay-in-your-car oil change. Studies show that the average person reads 238 words per minute. So, to entertain while cementing Take 5’s speed, we created a humorous, full-page, 2,380-word newspaper ad that takes ten minutes to read. With a high word count to fulfill, the entertaining copy covers a wide range of topics, from Take 5’s US locations to the origins of oil itself, as well as some clever road bumps to catch readers who try to speed through the ad.”
