“Since each experience at ArtCenter is unique, we designed a modular system that generates 40,500 unique covers for the College’s 2019–20 Viewbook for prospective students. The modules were inspired by West Coast modernist—and one-time ArtCenter instructor—Alvin Lustig and his practice of using geometric letterpress ornaments to create complex patterns. Complementing this system is a grid that plays an active role throughout the publication, and a new monospace font by alumnus Josh Finklea.”