“Super Sexy CPR” :65
“The old advertising adage ‘sex sells’ was twisted in this interesting approach for cardiopulmonary resuscitation (CPR)—could ‘sex save lives’? Red Urban created a completely unconventional approach to promoting a lingerie startup. CPR instructional videos accurately illustrated the steps to take when performing CPR, all demonstrated by models clad in the company’s finest. The video was a massive viral success, leading to an unprecedented amount of public relations and global interest in the company.”
