"I saw it print, on billboards and in the stores… but it was the site that convinced me to buy that thing! And I don’t even like to run." —juror Vas Sloutchevsky
"The design was appealing and well-executed, but it was the integration with the product and the community that made this project one of my favorites. There were quite a lot of elements that had to be executed seamlessly so I'm sure the creators were challenged quite a bit." —juror Jason Zada
Overview: Once Nike developed a running shoe that could send data to an iPod and a Web site, desktop widgets were not far behind. This multiplatform experience offers a variety of tools that allow users to set goals, plan routes, measure their progress and interact with a global community of runners.
• Google Maps integration
• 15+ workout tracks
• Flash and Java front end
Comments by Nick Law:
"From the outset, our team felt privileged to be included in this once-in-a-lifetime collaboration. Our first goal was the daunting task of designing an experience that combined the inspiration of Nike with the simple intuitiveness of Apple.
"The breadth of the challenge was both technical and creative. It helped that our technology group had been working side-by-side with Nike’s for six years. For them the greatest hurdle was integrating the hardware and software seamlessly for the end user.
"From a creative point of view, there were times during the design of the interface that we had to keep reminding ourselves to keep the experience intuitive, clear and fun. When visualizing data, it’s easy to get caught up showing too much and presenting it in a dry scientific way.
"From my point of view, the site itself goes way beyond classic marketing. Nike+ is a product, a technology, an application, an interface, a community and a collection of stories. As an agency we are particularly proud of our involvement on this project because it reflects a passion that we've pursued for 30 years—the beautiful integration of science and art."