Sean Cooley/
Emma Trithart, typeface designers
Sean Cooley/
Michael Seitz, senior designers
Ed Bennett, design director
Chris Gault/
Lisa Lucas/
Adam Ridgeway, writers
Emily Taylor, associate creative director
John Neerland, group creative director
Mike Caguin, chief creative officer
Sean Cooley/
Michael Seitz/
Emma Trithart, illustrators
Tera Gilmore/
Marc Hortsch, contributing artists
Brad Smith, print producer
Eric Skaare, production manager
Teresa Hansen/
Ann Panian, project managers
Colle+McVoy, ad agency
Caribou Coffee, client
“Caribou Coffee is the country’s second-largest premium coffeehouse. As part of our Life is short. Stay awake for it. platform, we created a type and design system that captures the adventurous spirit of the brand and encompasses all touchpoints, from cups to retail store shelves.” Typeface: Caribou Medium.
