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Daniel Robitaille, art director
Louis Gagnon, creative director
Paprika, design firm
Mission Design, client
World Summit and Congress of Architecture, Design and Planning invitation. "For the 2017 Montréal World Summit and Congress invitation, we took our inspiration from one of the host city's best known icons: the traffic cone. It's no surprise, in an urban environment, that the road less traveled is always the one under construction. The orange (of the traffic cones) and the Interstate font (used for road signs) simply imposed themselves. We also gave a nod to our Asian friends with a folded paper invitation since it was handed out during the 2011 Taipei World Design Expo." 15 1/2 x 6 opened, 6 x 6 closed, 1 PMS (811 U), 6 folds. Typeface: Interstate.