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Lee Turman, graphic designer
Elena Limbert, 3-D designer
Luiz “Guto” Andrade, design director
Motorola, Global Image Design Team, design team
Tom Zurawski, art director
Walker Group, production manager
Laurie Aklinski, project manager
Motorola created a powerful environment that was educational and inspiring. Phones were displayed on red pedestals and tall red fabric panels were among the key elements of the pop-up store that launched phone products affiliated with the high-profile RED program, which raised money for AIDS in Africa. Purchasing customers signed their names on the Wall-of-Fame alongside campaign celebrities. Glass display cases were built in the floor featuring partner products while videos played on large screens, explaining the depth of the campaign. The team transformed empty space into the Motorola RED store in twelve days.