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Arutza Onzaga, designer/creative director
P576, design firm
Loto, client
Loto is a store where people can buy products for their well-being, like soaps, shower gels, bath things, body lotions and perfume. This pack was designed to strengthen the fact that the soaps are 100% vegetable. That is why all the design is under the concept of natural, that includes the pack materials. For the graphic part of the package, I drew two things, branches and flowers. The branches are in the cover paper, and the flowers, which are based on the Colombian botanical expedition (1783–1808), are in the fabric that is over the cover paper.
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