Objective: Establish the visual language for Dick & Jane, a high-end accessory shop for men and women. Challenge: As a new start-up, Dick & Jane was not capital rich. Solution: Arm them with a system that was fresh and flexible. Pairings of images rooted in male and female iconography were applied across the system. Clean, classic logotype allowed for a constant rotation of imagery, providing a platform to keep things seasonally fresh, yet consistently branded.
