John Antoniello/
Aramis Israel/
Mark Taylor, art directors
Bob Cianfrone/
Jeff Gillette/
Aramis Israel/
Ryan Kutscher/
Jake Mikosh/
Rob Thompson, writers
Jon Banks/
Rob Reilly, Equity Marketing/
Kim Thomsen, creative directors
Alex Bogusky, chief creative officer
Mike Del Marmol/
Alvaro Ilizarbe/
Carlos Lange/
Jiwon Lee/
Conor McCann/
Joe Miranda/
Pres Rodriguez, designers
Logan, graphic designer
Chris Bierlein, director of photography
Jeff Benjamin, interactive creative director
Kevin Hathaway, program manager
Blitz Games, game developer
Michael Gersten, editor
Eduardo Alonso, music
Rupert Samuel, integrated production director
Debi Landry, producer
Jurgen Dold/
Sheri Radel, Equity Marketing/
Eric Rasco/
Brian Rekasis/
Jessica Reznick/
Dan Ruth, integrated producers
Bill Meadows, executive integrated music producer
Mitch Lawin, executive producer
Eneko Bilbao/
John Jarvis/
Chris Swan, project managers
Evolution Engine, production company
Plus Productions, post-production company
Crispin Porter + Bogusky/
Equity Marketing, ad agencies
Burger King, client
In November 2006, Burger King made gaming history by partnering with Microsoft to develop three XBOX games. The games allowed Burger King to create a connection with gamers, who were increasingly turning away from traditional advertising such as television. The games successfully drew consumers into the King's world by featuring characters and products seen in Burger King's advertising. The games were sold in store, during the holiday season, for $3.99 each with the purchase of a BK Value Meal. In only 5 weeks, 2.4 million games were sold.
