Austin ad agency Door Number 3 created this campaign for dusty southwest Texas town turned art destination darling—Marfa. It focuses on the juxtaposition of high art and small town Texas life; it’s Old West meets SoHo. The print, poster and direct mail campaign was created to spur travel and tourism interest in the town of 2,121 people about 190 miles southeast of El Paso. All imagery was shot on location.
