Responses by Johan Debit, graphic designer and cofounder, Brand Brothers.
Background: Rosamund is a film production agency based in Nantes, France, and Paris, France, founded in 2012. Previously named Linkit, the company has recently evolved to include fiction and documentary productions and changed its name to reflect these new aspirations. The name Rosamund—chosen in homage to actress Rosamund Pike, her prickly character and independence—reveals the agency’s desire to move towards more ambitious, cutting-edge productions. In this context, we worked to reflect this significant evolution with a more singular, powerful graphic identity.
Design thinking: Rosamund defines its work as sensitive and rigorous while always seeking a strong aesthetic. This accuracy and precision translated into a structural typogram that guided our reflection. The bespoke characters of the logo let the white circulate in the counterforms and between the characters, providing a distinctive rhythm; the logomark conveys a great visual intensity, translating Rosamund’s artistic choices. The system is composed of modular windows that extend the lettering, which opens the logo on images taken from the agency’s productions. This visual narrative offers infinite possibilities to highlight the stories imagined by Rosamund while giving life to the logo.
Challenges: The design of the typogram. Keeping strict geometrical rules while achieving perfect alignments between the characters required a lot of iterations to get right, but this style of typographic design does not tolerate approximations!
Favorite details: The upward slash of the D that follows the A in Rosamund was very satisfying when we managed to develop it! This level of typographic detail is, in my opinion, the strength of a visual identity. It makes the brand incomparable because of its specificity and the ingenious side of its construction.
New lessons: This project required us to create a sharp graphic identity while leaving the beauty to the imagery and Rosamund’s productions. It is this juxtaposition—a very sensitive one—that we had to deal with so that one of these aspects would not be overshadowed by the other. So many visual identities linked to the world of art and imagery prefer to play a hand of extreme sobriety; with Rosamund, we bet on a logo and a visual system as strong as its films.
Specific project demands: Our clients’ trust and open-mindedness made our task much easier. They decided from the beginning to let us follow our intentions and risked choosing the strongest graphic track without trying to distort it. That’s how we end up with the best design projects.
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