New York-based agency Woods Witt Dealy & Sons created an integrated campaign for the launch of Powermat with a tagline that positions it to revolutionize the way people handle their battery-operated electronics. (The wireless charging device functions simply by enabling the device with a Powermat receiver and placing it on the mat.) Targeted toward early tech adapters and business road warriors, the campaign consists of out-of-home initiatives that include airport walls, entrance doors, ceilings and platforms and an integrated campaign that includes TV, print, online, radio and Web site content.