The Greenville Humane Society wanted an engaging poster campaign that would convey the friendly, fun nature of their pets while allowing people to experience some of the great moments of pet ownership. To accomplish this, local ad agency Erwin Penland created eye-catching, 3-D posters that bring to life some of the priceless things that pets do. By utilizing two-sided printing and rolling the corners of the Ears posters, they brought to life the endearing moment of puppies perking their ears to listen; and with a simple fold and rolled corners, the Tongue posters capture a puppy’s face lick.