Fundación Repro, a Buenos Aires, Argentina–based nonprofit founded in 2009, promotes research, teaching and prevention across the areas of health, reproductive medicine and biotechnology. Looking for the simplest and most inspiring way to extend what the nonprofit represents to a series of print ads, Buenos Aires–based ad agency Mercado McCann used the metaphor of space exploration. Each ad combines powerful images of baby bumps with stirring copy to send a clear message of optimism to couples that are trying to conceive.
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