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"We were commissioned by Express to develop novelty hangtags for their Spring 2004 collection of Dangerously Bold men's jeans. This was one of those dream jobs where the client gave us complete creative freedom," said owner Terry Rohrbach. "Express hired us because they liked our style, and they encouraged us to create a design that reflected Base Art Co. as much as it did the attitude of Express. With witty functionality, we developed a matchbook-style notepad and a spinning dial—with options of truth, dare, tempt, desire or surrender."

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