The team department at Brooks Sports focuses on high school and college students. Despite a limited budget, the catalog needed to be competitive with those being produced by Nike and Asics, so it wasn’t adequate for the in-house team to put out a simple pamphlet. Conceptual photography from a runner's perspective, pull quotes from legendary runners, and beautiful production details like foil stamping and perfect binding ensured this would be a catalog that student athletes would take to their coaches.