In the summer of 2015, Ontario will host the largest multi-sport tourism event in Canada’s history—the Toronto 2015 Pan Am & Parapan American Games. In creating the 60-second video spot “Invade,” the Ontario Tourism Marketing Partnership Corporation and FCB Toronto wanted to capture the scale of what’s coming to Ontario—all the countries, athletes and sports that will be featured throughout the games. Filmed at actual sites in and around Toronto, the video dramatizes the intensity of world-class athletes as they converge on Ontario to compete for their countries.
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