03.14.08

Nebraska Book Company in-store posters

Posters, Education

Nebraska Book Company’s in-house design team produced this poster series for its Buy a Book, Build a Forest campaign—currently in its second year of implementation throughout its 250 college bookstore network. The promotion, a collaborative effort with the Arbor Day Foundation, shows the environmental benefits of buying used (recycled) textbooks, instead of new, by focusing on the planting of a 100,000 tree forest.

Bennett Holzworth, art director/writer; Shane Jochum, creative director; Scott Rempe, project director; Curtis Pachunka, illustrator.

www.nebook.com